The Best Marketing Campaign Template For Success

The Best Marketing Campaign Template For Success Marketing campaign planning is a complex process. Delivering one consistent message across multiple channels to reach your audience isn’t easy. Without smart strategy and sound processes in place, it can quickly become a disorganized mess. In this post, youll learn how to map out successful marketing campaigns. From planning to execution, you’ll keep everything on track to guide your organization or client toward success. First, we’ll walk through how to build a marketing campaign creative brief, outlining your strategy for client or supervisor approval. Then, we’ll show you how to map out a marketing project timeline for your campaign. Plus, youll get two free templates to make sure you have the tools to put this advice into practice. Grab em both! The Marketing Suite For The Pros Are you looking for an *optimal* way to manage your marketing campaigns? ...a way that doesn't require three different spreadsheets no one other than you uses? ...a way that is *actually* designed to help you manage marketing campaigns (rather than just any old business project)? is that Platform. Here's what makes the best family of marketing tools to help you organize everything you're working on: Manage All Your Marketing Campaigns in ONE Place With the Marketing Calendar, you can create and manage a single publishing calendar that serves as the blueprint for your content, social, email, events, and more - all in one place. Plan Your Entire Content Marketing Strategy The Content Organizer helps your team ideate, plan, create, and publish in one place. Organize your entire editorial schedule while integrating with your blog, email, and social platforms. Overcome Collaboration Hurdles The Work Organizer consolidates team resource planning and project management to help you complete every project on time. Delegate team tasks like a pro, keep a pulse on every project and understand your team’s capacity to keep everything moving forward. Social Scheduling, But Smarter No more disconnected single-purpose tools. Use the Social Organizer to create large-scale campaigns in seconds. Intelligently schedule using Best Time Scheduling, fill out your social calendar via ReQueue social automation, and see your results with social media analytics. ...alright, now let's get to business! Table of Contents Pitching Your Campaign Focusing on 10X Goals Developing Creative Campaign Concepts Establish Your Target Audience Assemble Your Team + Know Your Budget Channel Selection Goals Metrics Mapping Out Campaign Execution Why Spend Time on Marketing Campaign Planning? Quality creative work doesn’t happen by accident. If you’re churning out nothing but ad hoc projects or skipping strategy sessions, then your work is unlikely to impact the bottom line. That leads to budget cuts for your department, making success even more difficult to achieve. When they’re planned the right way, successful marketing campaigns do the following: They connect with your target audience. You should know who you want to reach, and how you want to reach them. They move the needle on your KPIs. You should be producing real results you can measure with actual numbers. They grow your business. Attracting leads and raising revenue are what this is all about. Execution without a plan is just busywork. Busywork doesn’t build businesses or make meaningful careers. Pitching Your Campaign: Preparing a Creative Brief Once you know what you’ll do, how you’ll do it, and who you’ll do it for, it’s time to pitch your campaign to your stakeholders. For in-house (or client-side) marketers, that could mean your boss (or their boss). If you’re at an agency, that’ll mean your clients. One of the best ways to do this is with a well-prepared campaign brief. Here’s what yours should include: Campaign summary: This is a brief description of your campaign’s marketing goals and creative concept. Resources:Â  This is your budget, team members, and projected timeline to complete the campaign. Talking Points:Â  Break down your message into bullet points. Goals + Measurement:Â  This is how you’ll gauge the success of your campaign. Marketing Campaign Timeline: Map out when each piece of your project will be completed. Download the marketing campaign template kit that complements this blog posts to fill in the Word document: Focusing on 10X Goals: Start By Stating Your Objective Without a clear objective, you risk producing directionless work that doesn’t deliver measurable results. You end up spinning your wheels, working hard toward nothing in particular, which is a recipe for burnout and frustration. That’s why every campaign should start with a goal in mind.